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| Text on Button | JEWEL HEROIC AMERICANS CLUB I BUY DEFENSE STAMPS |
| Image Description | Red white and blue text with an shield illustration with wings on a white background |
| Curl Text | L.J. Imber Co. Chicago |
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| Additional Information | Jewel (now Jewel-Osco) is an Illinois supermarket chain. They started the Jewel Heroic Americans Club in January 1942 to sell Defense Stamps. If you went to a Jewel store and bought a 10 cent Defense Stamp for the war effort, you would get “a beautiful album and a series of 30 poster stamps of ‘Heroic Americans.” School children would get a Jewel Heroic Americans Club button when they bought their first stamp. After buying 10 stamps, children could enter a patriotic essay contest for prizes including more defense stamps. |
| Sources |
(16 Jan 1942). Jewel gives free ‘Heroic Americans’ booklet to Defense Stamp purchasers. The Daily Herald (Chicago, Illinois). P9. Retrieved from https://www.newspapers.com/image/37213803/?terms=jewel%2B%22heroic%2Bam… |
| Catalog ID | CL0456 |