Color illustration of Jughead Jones with gray crown. Red hearts on the right side of illustration and a yellow daisy on the left side of illustration. With black text on the bottom portion of button. Entire Illustration on white background.
©1970 - A.C.P. INC.
The character illustrated on the button is Jughead Jones, a fictional character from Archie Comics, a famous American comic series started in the 1940s. Jughead is the son of Forsythe II. He has a white sheepdog named Hot Dog and a younger sister, Forsythia "Jellybean" Jones. He is the best friend of Archie Andrews.
Jughead is characterized as lazy, obsessed with food, and generally uninterested in girls. He is often identified by his long nose, half-closed eyes, "S" sweatshirt, and his "whoopee cap," a crown-like button beanie hat.