Illustration of a black and white character standing on a black missle like shape holding on to it by a reign and holding binoculars on a white background
Kellogg's PEP
This button features the emblem of the Navy Observation Squadron 3. Their mascot was Disney's Oswald the Lucky Rabbit shown here as a scout looking for warships.
The button is one of a set of military insignia pins issued by Kellogg's with their PEP cereal in 1943. The set is known as the “Pep War Insignia Pins” and features 36 WWII military squadron emblems. It was created for Kellogg's by the legendary "Premium King" Sam Gold. The Kellogg's Pep cereal brand sponsored radio programs and was known for giving away premium items such as trading cards, badges, and pinback buttons.