Kleenex 1968

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Text on Button Kleenex 1968
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Illustration of a white and brown cleaner box on a red background with white text. 

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Kleenex Brand tissues have a long history, developed by parent company Kimberly-Clark for a surprising original use: as filters inside soldiers’ gas masks during World War I! The innovative, crepe-like paper proved to be so useful that after the war, Kimberly-Clark began incorporating it into their consumer products. In the early 1920s, it was used in menstrual pads branded as Kotex. In 1924, a thinner and softer version of the material came onto the market specifically as a makeup remover. It wasn't until 1929, in response to reports that Kleenex was being used in place of a handkerchief, that the brand morphed into its now familiar form. 

Kleenex packaging has changed repeatedly over the decades to reflect changing trends and new features of the product; the one seen on this button is representative of Kleenex in 1968. 

See the Busy Button Museum’s other Kleenex packaging buttons from 19241928193219361960, and 1964.

Sources

Bellis, M. (2019). The History of Kleenex Tissue. ThoughtCo. https://www.thoughtco.com/history-of-kleenex-tissue-1992033

Kleenex. (n.d.) The Tale of Kleenex. Kleenex. https://www.kleenex.co.uk/kleenex-history

Catalog ID AD1141