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Text on Button | Kleenex 1968 |
Image Description | Illustration of a white and brown cleaner box on a red background with white text. |
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Additional Information | Kleenex Brand tissues have a long history, developed by parent company Kimberly-Clark for a surprising original use: as filters inside soldiers’ gas masks during World War I! The innovative, crepe-like paper proved to be so useful that after the war, Kimberly-Clark began incorporating it into their consumer products. In the early 1920s, it was used in menstrual pads branded as Kotex. In 1924, a thinner and softer version of the material came onto the market specifically as a makeup remover. It wasn't until 1929, in response to reports that Kleenex was being used in place of a handkerchief, that the brand morphed into its now familiar form. Kleenex packaging has changed repeatedly over the decades to reflect changing trends and new features of the product; the one seen on this button is representative of Kleenex in 1968. See the Busy Button Museum’s other Kleenex packaging buttons from 1924, 1928, 1932, 1936, 1960, and 1964. |
Sources |
Bellis, M. (2019). The History of Kleenex Tissue. ThoughtCo. https://www.thoughtco.com/history-of-kleenex-tissue-1992033 Kleenex. (n.d.) The Tale of Kleenex. Kleenex. https://www.kleenex.co.uk/kleenex-history |
Catalog ID | AD1141 |