Kleenex 1932

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Text on Button Kleenex Open Here with Thumb Nail Remove Perforated Strip 1932
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Illustration of a blue and green tissue box on a red background with white letters.

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Kleenex Brand tissues have a long history, developed by parent company Kimberly-Clark for a surprising original use: as filters inside soldiers’ gas masks during World War I! The innovative, crepe-like paper proved to be so useful that after the war, Kimberly-Clark began incorporating it into their consumer products. In the early 1920s, it was used in menstrual pads branded as Kotex. In 1924, a thinner and softer version of the material came onto the market specifically as a makeup remover. It wasn't until 1929, in response to reports that Kleenex was being used in place of a handkerchief, that the brand morphed into its now familiar form. 

Kleenex packaging has changed repeatedly over the decades to reflect changing trends and new features of the product; the one seen on this button is representative of Kleenex in 1932.  

See the Busy Button Museum’s other Kleenex packaging buttons from 19241928193619601964, and 1968

Sources

Bellis, M. (2019). The History of Kleenex Tissue. ThoughtCo. https://www.thoughtco.com/history-of-kleenex-tissue-1992033

Kleenex. (n.d.) The Tale of Kleenex. Kleenex. https://www.kleenex.co.uk/kleenex-history

Catalog ID AD1152