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Koveralls

Koveralls Advertising Busy Beaver Button Museum
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Koveralls back Advertising Busy Beaver Button Museum
Text on Button: 
KOVERALLS LOOK FOR THE LABEL
Image Description: 

Red illustration of a two horses and two people and a pair of coveralls with black text above and below on a white background

Curl Text: 

BASTIAN BROS. CO., ROCHESTER N.Y.

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Additional Information: 

Koveralls, a line of denim children’s playsuits, was debuted by Levi Strauss & Co. in 1912. Koveralls were promoted with the slogan, “Koveralls Keep Kids Kleen,” and were the first garment line sold nationally by the company. The children's playsuit became one of its most popular early products. 

Catalog ID: 
AD0593
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