|Text on Button
|KOVERALLS LOOK FOR THE LABEL
Red illustration of a two horses and two people and a pair of coveralls with black text above and below on a white background
|BASTIAN BROS. CO., ROCHESTER N.Y.
Koveralls, a line of denim children’s playsuits, was debuted by Levi Strauss & Co. in 1912. Koveralls were promoted with the slogan, “Koveralls Keep Kids Kleen,” and were the first garment line sold nationally by the company. The children's playsuit became one of its most popular early products.