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HIP PROD 153 NORTH
Lyndon B. Johnson, also known as LBJ, was the Democratic party nominee for the 1964 United States Presidential election. Johnson was the incumbent nominee, having succeeded the position as President after the assassination of President Kennedy in 1963. This anti-Johnson button was distributed by the Republican party in support of their candidate, Barry Goldwater, a senator from Arizona. Johnson would go on to win the election by a margin of 61%.