Let the Rabbit Eat Trix

Illustration of a white rabbit on a red and white striped background with blue above and below and red, black and white text

Trix is a fruit-flavored cereal made by General Mills and marketed to children. The Trix Rabbit is the mascot for the cereal brand, and for years, he was featured in commercials trying to get a taste of the cereal but was always stopped by children repeating the tagline “Silly Rabbit, Trix are for kids.”

In 1976 and 1980, a marketing campaign allowed children to decide if the Trix Rabbit was allowed to eat the cereal. Consumers were able to cast a vote by sending in a cereal box top. Those who voted were sent either a “Yes” or “No” button based upon their vote. The result of both elections was “Yes”, and the rabbit was featured in subsequent commercials eating Trix.