Life Be in It

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Text on Button Life. Be in it. ©1979
Image Description

Illustration of a man, woman, girl, boy and dog walking in a line.  Blue text below illustration on a white background.

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Life. Be in it. was an advertising campaign put on by the Australia government in the 1970’s to promote awareness for the importance of regular physical activity and to encourage people to be more active. The campaign became one of Australia’s most recognizable health promotions with the cartoon pictured on the button as the main logo for the campaign. Despite losing government funding in 1981, the program still survives through private funding.  


Our History. (n.d.). Retrieved from

Catalog ID CA0737