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Life Be in It

Life Be in It Social Lubricators Button Museum
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Life Be in It button back Social Lubricators Button Museum
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Text on Button: 
Life. Be in it. ©1979
Image Description: 

Illustration of a man, woman, girl, boy and dog walking in a line.  Blue text below illustration on a white background.

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Additional Information: 

Life. Be in it. was an advertising campaign put on by the Australia government in the 1970’s to promote awareness for the importance of regular physical activity and to encourage people to be more active. The campaign became one of Australia’s most recognizable health promotions with the cartoon pictured on the button as the main logo for the campaign. Despite losing government funding in 1981, the program still survives through private funding.  

Sources: 

Our History. (n.d.). Retrieved from https://lifebeinitfunworks.com.au/about-us/

Catalog ID: 
SL0555
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