|Text on Button||"BUILT LIKE A MACK TRUCK"|
White text on a red background
|Curl Text||N.G. SLATER CORP., NYC 11|
|Year / Decade Made|
Mack Trucks is one of the largest manufacturers of heavy duty Class 8 trucks. Their semi-trucks are U.S. manufactured and assembled. Although the company name of Mack Trucks did not make its debut until 1922, it began as a small carriage and wagon business by the Mack brothers from Brooklyn in 1893. It wasn’t until 1900 that they made the move to motorized vehicles with the construction of a bus that could haul large groups of people. The slogan, “Built like a Mack Truck,” entered the American lexicon as early as 1957 with print ads drawn by Woodi Ishmael.
About Mack. (n.d.). Retrieved from https://www.macktrucks.com/about-mack/
Mack Truck Museum. (n.d.). Retrieved from https://www.macktruckshistoricalmuseum.org/
Site-Mechanics. (n.d.). Mack Trucks Advertising Art by Woodi Ishmael (1955–1958). Retrieved from http://www.carstyling.ru/en/entry/Mack_Trucks_Advertising_Art_by_Woodi_…