|Text on Button||OBAMA '12|
Black and white illustration of Obama made to look like the Mad Men television show logo with red and white text on a white background
|Back Paper / Back Info||
|Year / Decade Made|
Barack Obama was very successful in integrating his campaign with elements of pop culture. From his use of Snapchat in the White House to his video appearance with Buzzfeed, Obama regularly took advantage of non-traditional media to garner support and spread his message. This button takes advantage of the iconic opening intro of AMC’s television show Mad Men to appeal to voters familiar with the show, to support Obama’s 2012 re-election campaign.