Mary Poppins is a U.F.O.

Pink and white text on an orange and white background

“Mary Poppins is a U.F.O.” was part of Royal Crown/RC Cola’s “Mad, Mad Taste” commercial campaign of the 1960s. Royal Crown Cola was developed in 1905 by pharmacist Claude Hatcher and boasted many soda industry firsts including the use of an aluminum “pop-top” can and the first diet cola product, called Diet Rite. In the 1950s, RC Cola became popularly known in the American South as “the working man’s lunch” when paired with a Moon Pie. The official slogan for RC Cola in 1967 became, "RC Cola – The One with the Mad, Mad Taste!”. Promotion for the beverage was achieved through television spots and a special starring the popular singer, Nancy Sinatra, who performed a song containing the cola’s new slogan.