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PARISIAN NOVELTY CO.. CHICAGO
Melorol was an ice cream novelty produced by Borden Dairy and its subsidiaries from the 1930s through the 1960s. Melorol consisted of an individually wrapped, cylindrical serving of vanilla ice cream and was distributed throughout the US and Canada. Spokespeople for the treat included Slim Timblin, the Dionne Quintuplets, and Borden’s mascot, Elsie the Cow.