|Text on Button||MEMBER CIRCUS TROUPERS Verifine|
Red text over a blue illustration of an elephant with blue text above and below on a yellow background
|Curl Text||PARISIAN NOVELTY CO., CHICAGO|
Verifine Dairy Products was a dairy company based in Sheboygan, Wisconsin. Before people had freezers, there were many local ice cream companies, and people would buy ice cream to eat immediately. Verifine used the unique typeface depicted here through the 1940s.
Verifine held several kid’s club promotions where a participant could redeem proofs of purchase and become a member. In 1933, participants could redeem credit seals for a Wright Flyer, a circus cut out book, a Verifine scooter, or a pair of roller skates. Verifine sold to Dean Foods and closed in 2015.
Dean to close Verifine Dairy plant in Wisconsin. Foodbusinessnews.net. (2020). Retrieved from https://www.foodbusinessnews.net/articles/5584-dean-to-close-verifine-d….
(1933, September 18). Notice. The Daily Tribune (Wisconsin Rapids, Wisconsin). P. 6.