Mondale

White text on blue background. 

This button was manufactured in support of Walter Mondale's bid for president in the 1984 election against then incumbent, Ronald Reagan. Prior to his candidacy, Mondale had been elected attorney general of Minnesota in 1960, appointed US senator upon Hubert Humphrey's resignation, and had successfully campaigned as Jimmy Carter's running mate in 1976. After capturing the Democratic nomination in 1984, Mondale chose Gerraldine Ferraro as his running mate, and campaigned on such issues as an equal rights amendment, higher taxes, and a reduction of US public debt. On election day, however, Mondale was defeated by Reagan in the second largest landslide in American presidential history, capturing only his home state of Minnesota. Mondale joined the Minnesota-based law firm Dorsey & Whitney following the election, and continues to be a fixture within the Democratic Party.