No Drugs Hard Rock Cafe

Brown text over an orange circle with white tex underneath and red text around the outer edge on an off white background

Hard Rock Cafe is a rock and roll themed restaurant chain founded in 1971 by Isaac Tigrett and Peter Morton. The first Hard Rock Cafe was in London’s Piccadilly neighborhood, and is still in operation today.  The restaurant features a neon sign reading “No Drugs or Nuclear Weapons Allowed”, and the slogan has since become integrally associated with the brand.  The London Hard Rock Cafe was the only location until 1982, when a second location was opened in Los Angeles. Global expansion quickly followed, and there are currently 192 Hard Rock locations worldwide. The Hard Rock Cafe began collecting rock memorabilia in 1979, and the company currently lays claim to one of the largest collections of rock and roll ephemera in the world. All of the Hard Rock locations are decorated with pieces from the collection. The Hard Rock logo was designed by graphic designer and illustrator Alan Aldridge, and first appeared on a button in 1985; the company has since released over 44,000 buttons and pins.