|Text on Button||Now contains Vitamin A New Nucoa THE WHOLESOME VEGETABLE OLEOMARGARINE|
Red text above a package of NUCOA Oleomargarine in blue outline with brand name in white on a blue stripe through the middle, jagged circle on top right "NOW CONTAINS VITAMIN A for Growth and Protection".
|Curl Text||CRUVER MFG. CO, CHICAGO|
|Year / Decade Made|
Nucoa is a regional brand of margarine originally owned by Best Foods Inc. and commonly available in Arizona, California, and Nevada. Advertisements for the product introducing the addition of Vitamin A were heavily campaigned during 1937, and a full-color print can be seen in the 10/30/37 edition of The Saturday Evening Post. Margarine became popular in the U.S. during the Great Depression and again during WWII.