|Text on Button||PARISIAN NOVELTY CO. CELLULOID ADVERTISING NOVELTIES ESTABLISHED 30 YEARS Largest Exclusive Makers of this line. THIS PAPER CLIP IS JUST ONE OF OUR MANY SPECIALTIES 22ND 7 LA SALLE STS., CHICAGO|
Blue text on a white background.
|Curl Text||MADE IN AMERICA BY PARISIAN NOV. CO. CHICAGO|
The Parisian Novelty Company originated in Chicago, Illinois, in 1898 as a manufacturer of advertisement novelties such as pinback buttons. During the late 1800s, celluloid was popular for creating plastics due to its flexibility, durability, and transparency. The Parisian Novelty Company would reach its peak during the late 1910s, and early 1920’s when they created vanity cases, which were often used to hold money or makeup. The company would eventually be sold in 2008 and renamed Matchless Parisian Novelty, a manufacturer of pinback buttons and button parts.