| Category | |
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| Additional Images | |
| Text on Button | PEACE don't leave home without it |
| Image Description | Green text hovers over a green silhouette of a cityscape on a white background. |
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| Additional Information | In a 1976 ad campaign for traveler's cheques, American Express popularized the phrase “don’t leave home without them.” This phrase was updated for future ads regarding their credit card: “don’t leave home without it.” American Express filed to trademark the phrase in 1978, and their ads in the following years featured a number of celebrities. Used in popular culture in a number of different ways, the phrase here likely indicates an anti-war sentiment. |
| Sources |
Don’t Leave Home Without It - Trademark Status & Document Retrieval. (2011, June 7). United States Patent and Trademark Office. https://tsdr.uspto.gov/ |
| Catalog ID | CA0915 |