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Green Friday was developed as a counterpoint to Black Friday: the day after American Thanksgiving, which is considered to be one of the busiest shopping days of the year. Large retailers put items on massive discounts to encourage to visit and shop. The Green Friday movement—formed in 2015—encourages people to think differently about how they shop that day, and focuses on shopping mindfully and sustainably.
Margarita. “Green Friday: The Sustainable Alternative to Black Friday.” Click A Tree, 10 Nov. 2021, https://clickatree.com/en/stories/green-friday.