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P.H. MILEMORE - CHRYSLER BLDG. N.Y.
Puffie Wuffies suddenly appeared in 1937 as a food item in the market. Sold through bakeries for 10c a bag, the Zanesville Times Recorder referred to them as a “fried cake confection.” The Barnard Bulletin published an ad in January 1938 identifying Puffie Wuffies as what we commonly refer to as doughnut holes.
(1937, March 31). Give yourself a treat! The Times Recorder(Zanesville, Ohio), p. 5. Retrieved from https://www.newspapers.com/image/293089361/?terms=puffie%2Bwuffies
Scheiner, O. (1938, January 14). In defense of the doughnut. Barnard Bulletin(New York, New York), p. 2. Retrieved from https://www.newspapers.com/image/38839046/?terms=puffie%2Bwuffies