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Push Excel is a non-profit organization that supports the advancement of African American education by means of scholarships, campus tours, workshops and community partnerships. Founded in 1975 by Jesse Jackson, Push Excel is an offshoot of Jackson’s original program PUSH (People United to Serve Humanity). Born out of the civil rights movement, PUSH continues the efforts of social, economic, and political development of African Americans. In 1996, PUSH merged with another one of Jackson’s programs called National Rainbow Coalition and is today known as Rainbow/Push.