|Text on Button
Black smiley illustrations with black text on yellow background.
|Union bug Union bug Union bug DETROIT BADGE CITY BANK BL DET 48226
|Year / Decade Made
Ronald Reagan ran for president in 1980 and won in a landslide, taking 44 out of 50 states and winning 489 electoral votes to his opponent Jimmy Carter's 49. Reagan ran on a platform of supply-side economics, promising to reduce taxes and boost the economy. His massive defeat of Carter was due in part to Americans' frustration with the stagnant economy and Carter's failure to provide an economic alternative to Reagan's plan, as well as the Iran hostage crisis for which Carter was highly criticized. In addition to the Reagan smiley buttons produced for his campaign, there were also sad Carter buttons made to show dissatisfaction with the incumbent president.
(1980, December 15). "Electoral College chooses Reagan today". Pittsburgh Post-Gazette. p. 3. Retrieved from https://news.google.com/newspapers?id=I59RAAAAIBAJ&sjid=yW0DAAAAIBAJ&dq…
Skinner, Kiron et al. (2007). The Strategy of Campaigning. University of Michigan Press.