Roy's Brand

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Text on Button RR ROY'S BRAND
Image Description

Red background with a yellow comic book-style "explosion" graphic in the center and two black letter "R"s outlined in red on top of the graphic; additional black text is found on the lower left-hand side of the button

Back Paper / Back Info

Post's
GRAPE-NUTS
FLAKES
© 1953 R.R.

Back Style
The Shape
The Size
Year / Decade Made
Additional Information

Grape-Nuts™ cereal was developed in 1897 by the The Postum Cereal Company (now known as Post Consumer Brands), and is still sold in supermarkets today.  

Actor and singer Roy Rogers, a Western star, appeared in more than 100 movies and in multiple radio and television shows in the 1940s and 1950s.

In 1953, Post Consumer Brands collaborated with Roy Rogers to release a series of television ads and cereal box prizes. Rogers also appeared on Grape-Nuts™ packaging during the duration of this campaign.

Sources

History of our iconic cereals & Pet Food. Post Consumer Brands. (2024, April 17). https://www.postconsumerbrands.com/our-history/ 

Catalog ID EN0685