Roy's Brand

Red background with a yellow comic book-style "explosion" graphic in the center and two black letter "R"s outlined in red on top of the graphic; additional black text is found on the lower left-hand side of the button

Grape-Nuts™ cereal was developed in 1897 by the The Postum Cereal Company (now known as Post Consumer Brands), and is still sold in supermarkets today.  

Actor and singer Roy Rogers, a Western star, appeared in more than 100 movies and in multiple radio and television shows in the 1940s and 1950s.

In 1953, Post Consumer Brands collaborated with Roy Rogers to release a series of television ads and cereal box prizes. Rogers also appeared on Grape-Nuts™ packaging during the duration of this campaign.