Russ Troll for President

Illustration of the head of a pink-haired Troll doll in the center on a white background over a horizontal blue band with two white stars on either side of the troll; black text is on the top and bottom with a red band around the rim; pink troll doll hair is attached to the top of the button

The “Russ Troll for President” button is a collectible from the peak of Russ Troll mania, produced by the Russ Berrie company. Known for their large eyes and vibrant, fluorescent hair, Troll dolls first appeared in the 1960s but gained widespread popularity in the late ’80s and early ’90s. These dolls appeared on a variety of items, from school supplies and clothing to fun accessories like this button.

The characters embody a broader pop culture trend where fan-favorite characters are humorously portrayed as presidential candidates, blending playful fandom with political satire. This button features a smiling troll with bright neon pink faux hair set against a traditional red, white, and blue background, resembling actual political campaign buttons, complete with stars, stripes, and a humorous slogan.

In 2008, Russ Berrie merged with Sassy, Inc. to create Kids Brands, Inc. The following year, Kids Brands filed for Chapter 11 bankruptcy. Subsequently, other companies acquired the Russ Berrie brand and its assets. Currently, the Russ Berrie brand is owned by a different company and is no longer an independent brand.