Save the Spotted Cow

This button was part of an awareness campaign ran by the Washington State Dairy Federation (WSDF) in the 1990's. During this time, many dairy farmers were going out of business due to low milk prices and efforts to increase regulations. The phrase "save the spotted cow" was a play on another campaign, "save the spotted owl" that sought to decrease logging that destroyed their habitats. The campaign, however, had little success as prices stayed low and many more dairy farmers chose to leave their businesses in hard economic times.