Sign of a Good Time

Sign of a Good Time Advertising Busy Beaver Button Museum
Category
Advertising
Additional Images
Sign of a Good Time back Advertising Busy Beaver Button Museum
Sub Categories
Illustrations
Text on Button THE SIGN OF A GOOD TIME
Image Description

Blue and white illustration of a clock face with red text on top
Curl Text ECONOMY NOVELTY AND PRINTING CO. NYC
Back Style
Unlocking pin
The Shape
Circle
The Size
7/8 inch
The Manufacturer
Economy Novelty & Printing Co.
Additional Information

This is most likely a promotional button for Dr. Pepper during one of their ad campaigns. In the 1930’s research was conducted showing that the average person is most in need of an energy boost at 10:30 a.m., 2:30 p.m., and 4:30 p.m. After a contest was held to come up with an advertising slogan the winner was “Drink a bite to eat at 10, 2, and 4”. Many of Dr. Pepper’s advertisements after that featured the “10, 2, 4” slogan in varying forms until the slogan changed in the 1950’s. 
Catalog ID AD0569