Red background with light blue writing and a ring surrounding Snoopy, a black and white dog as "Joe Cool" on his rear legs smiling and wearing sunglasses.
© 1958, 1971 United Feature Syndicate, Inc. BUTTERFLY ORIGINALS, LTD. CHERRY HILL, N.J. 08003 MADE IN U.S.A
Snoopy is Charlie Brown's pet dog in the Peanuts comic strip by Charles M. Schulz. Snoopy was introduced in 1950 but was not drawn as walking on his hind legs until 1956. Typically, when Snoopy adorns sunglasses he is acting as his alter-ego "Joe Cool."