Stop Tobacco Marketing to Children!

Image of blue, red and white macaroni and cheese box with cigarettes coming out of the box and red text at the top and near the bottom of the button. Background is white with rust stains on the sides and bottom borders. 

Starting in 1994 the INFACT Corporate Accountability organization formed a protest of Kraft Foods, due to its connection with Philip Morris Tobacco Company. The purpose of the boycott was to educate consumers of the way Philip Morris was using advertisements which would appeal to younger people, encouraging them to start smoking, while also selling the popular Kraft Macaroni & Cheese Dinner to families. The boycott was held for nine years; a Harris Interactive poll from 2001 indicated that 16% of respondents to their survey had boycotted the products over the previous year.