Swan on Green

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Illustration of a white swan seen from the side on a green background

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Pilgrim Badge & Specialty Co. 614 Memorial Drive Cambridge, Mass.

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The Swan Soap was a brand of soap created Lever Brothers Company in 1941. It was an all-purpose soap and was advertised as being used in the kitchen, the bathroom, and for a baby. Swan soap was a floating soap like its competitor Ivory Soap. Lever sued Procter & Gamble for an infringed patent and won $5.675 million. The Swan Soap is now discontinued.


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Procter & Gamble Co. (2008). Mergent's Dividend Achievers, 5(4), 220-220. doi:10.1002/div.7825

Shocker, A. D., & Aaker, D. A. (1993). Managing brand equity. Journal of Marketing Research, 30(2), 256. doi:10.2307/3172832

Catalog ID AR0384