Illustration of a white swan seen from the side on a green background
|Back Paper / Back Info||
Pilgrim Badge & Specialty Co. 614 Memorial Drive Cambridge, Mass.
The Swan Soap was a brand of soap created Lever Brothers Company in 1941. It was an all-purpose soap and was advertised as being used in the kitchen, the bathroom, and for a baby. Swan soap was a floating soap like its competitor Ivory Soap. Lever sued Procter & Gamble for an infringed patent and won $5.675 million. The Swan Soap is now discontinued.
Ferreira, J. (2001). Corporate entrepreneurship: A strategic and structural perspective. New England Journal of Entrepreneurship, 4(2), 59-70. doi:10.1108/neje-04-02-2001-b006
Procter & Gamble Co. (2008). Mergent's Dividend Achievers, 5(4), 220-220. doi:10.1002/div.7825
Shocker, A. D., & Aaker, D. A. (1993). Managing brand equity. Journal of Marketing Research, 30(2), 256. doi:10.2307/3172832