|Text on Button||SWIFT'S PREMIUM MILK FED CHICKENS - REAL MILK-FEEDING as Swift Does it|
Blue and red background with white text and an illustration of a yellow chicken. The chicken is winking at the viewer, while wearing a red bow, necklace and white bonnet, and a beauty mark. The bird sits next to a baby's milk bottle on a fluffy pillow.
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Swift’s Premium Milk Fed Chickens were the premium offering of another product line of the highly successful Chicago meat packing company Swift & Co. Founded in 1855 by Gustavus Franklin Swift, Swift & Co. moved into the chicken business in the early 20th century. These chickens were reported to have been fattened by buttermilk and grain for the last two weeks of their lives, by force if necessary, to produce a better bird. The company is still around somewhat today, but in a very different form, JBS, USA, the largest beef and pork processor in the world, based in Colorado.
Swift & Company USA [Advertisement]. (1913, February). Woman's Home Companion, 40, 58-58.