Take the Nestea Plunge

Illustration of a man falling backward into water with orange and black text across the top and bottom on a white background.

The "Nestea Plunge" advertising campaign began in the 1970's and continues today. The Nestea ads show people in need of a Nestea refreshment falling back in a pool of water after consuming Nestea, an iced tea beverage manufactured by Nestle and distributed around the globe.