Taste It All

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Seagram Company Ltd. was a Canadian producer and distributor of alcoholic drinks. It was founded in 1928 by Samuel Bronfman, and its influence soared during the Prohibition era. By the 1940s Seagram’s was the largest distiller in North America. When Edgar M. Bronfman succeeded as head in 1971, the company expanded worldwide, producing and marketing a wide variety of drinks. However, when Edgar M. Bronfman, Jr. took over in 1989, he began selling the company to competitors, and by 2002 it had been fully acquired by other companies. 

In the 1980s Seagram’s began advertising its Cooler wine product, a citrusy white wine sold in cans or glass bottles. In one of these television advertisements in 1985, the catchy slogan “Taste it all!” was repeated over a scene of beachgoers enjoying the refreshing beverage.