Touch It and Watch It Grow

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Text on Button TOUCH IT & WATCH IT GROW
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Red and white text on a yellow background

Curl Text 110 copyright KALAN Phila 19151
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The phrase “TOUCH IT WATCH IT GROW” is a playful, bold double entendre, or a figure of speech, or a particular way of wording that is devised to have a double meaning, one of which is typically obvious. The other often conveys a message that would be too socially unacceptable or offensive to state directly. This button likely aimed to convey humor, puns, or innuendo to stand out. The phrase carries multiple meanings. It explicitly uses sexual innuendo—implying arousal or an erection—where “touching” a partner leads to “growth.” However, beyond the adult humor, it can also serve as a motivational or metaphorical statement. It suggests actively engaging with something—adding personal effort or creativity (“touch”)—and then watching it develop or succeed over time (“watch it grow”).

Sources

Double entendre. (2025, October 30). In Wikipedia. Retrieved November 4, 2025, from https://en.wikipedia.org/wiki/Double_entendre 

Sexual arousal. (2025, September 24). In Wikipedia. Retrieved November 4, 2025, from https://en.wikipedia.org/w/index.php?title=Sexual_arousal&oldid=1313038824 

Catalog ID HU0148