Treasure the Tradition

Yellow and red text around an illustration of a purple chest with yellow coins and a blue castle on a silver background

The Saint Paul Winter Carnival in Minnesota has been a family tradition since 1886 is the oldest winter festival in the United States. The carnival started when newspaper articles circulated stating that Minnesota was akin to Siberia in the winter. The people of the area retaliated by creating a winter festival that would highlight the beauty of Minnesota winters. Oftentimes, there will be a central theme for the year, and in 1993, the theme was "Treasure the Tradition," encouraging everyone to not only treasure the tradition of the carnival, but also the traditions they have with their friends and family.