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| Text on Button | Try a Virgin island ST. CROIX ST. JOHN ST. THOMAS |
| Image Description | Dark blue text on a white background. There is a little depiction of a sun over the "v" in Virgin. |
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| Additional Information | In an effort to promote tourism to its Caribbean territories, the United States permitted its tourist office to use the provocative phrase, “TRY A VIRGIN…island,” referring to virginity in loose terms in order to gain interest. The marketing garnered a negative response when brought to the attention of the Coalition on Third World Tourism and the Caribbean Council of Churches who frowned on comparisons of island life to virgin imagery, both the holy and worldly types. |
| Sources |
Theobald, W. F. (Ed.). (2004). Global Tourism (3rd ed.). Routledge. |
| Catalog ID | AD0964 |