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This is a campaign button supporting Morris King "Mo" Udall when he was running as a candidate for the US Democratic presidential nomination in 1976. Udall was defeated by Jimmy Carter.
Mo Udall was a member a well-known political family rooted in the American West. The Udall family has been active in United States politics for over a century, and across 4 generations. Mo Udall's son, Mark Udall, former Senator from Colorado, and his two other cousins, New Mexico's Tom Udall and Utah's Mike Lee, are the current generation of Udall family active in the political arena.