On a yellow background an adorable pink and purple, one-horned monster holds a sign advertising its services.
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This button was designed by SO SO Happy, an accessory and apparel brand from the 2010s that specialized in hoodies and plushies featuring cute monster characters. The designs were reflective of popular youth fashion trends of the time such as the "scene" aesthetic which added a colorful neon twist to emo and punk looks. SO SO Happy often went beyond independent product sales to produce monster cartoons on YouTube and collaborate with other brands such as Jones Soda and celebrities like Actress Madison Pettis. Though the unicorn character doesn't appear in any of the brand's designs after 2011, SO SO Happy seems to have been active through 2017 before it stopped updating its social media accounts. The website where SO SO Happy sold their products is no longer operational.
SO SO Happy [so_sohappy]. (2011, August 18). so so soda [Instagram Post]. Instagram. https://www.instagram.com/p/Ko3I5/?hl=en
SO SO Happy [so_sohappy]. (2011, August 17). Puzzle Zoo Pop-Up [Instagram Post]. Instagram. https://www.instagram.com/p/Kgsxm/?hl=en
Petridis, A. (2018, December 3). Youth subcultures: what are they now? The Guardian. Retrieved August 3, 2022, from https://www.theguardian.com/culture/2014/mar/20/youth-subcultures-where-...
Kilikita, J. (2021, August 20). Scene Culture Is Back & Embracing A New Era Of Beauty On TikTok. Refinery29. Retrieved August 3, 2011, from https://www.refinery29.com/en-gb/scene-hair-look-tiktok
Cerra, A. (2011, July 21). Limited-edition Jones Soda collection features So So Happy characters. Drug Store News. Retrieved August 3, 2022, from https://drugstorenews.com/center-store/limited-edition-jones-soda-collec...
Entertainment One Ltd. (2018, June 29). Entertainment One’s SO SO Happy Names Madison Pettis as New Brand Ambassador. Cision: PR Newswire. Retrieved August 3, 2022, from https://www.prnewswire.com/news-releases/entertainment-ones-so-so-happy-...
SO SO Happy. (2015, October 13). SO SO Happy: Rated M for Monsters (Episode 1) [Video]. YouTube. https://www.youtube.com/watch?v=GnNUec_E7eY