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| Text on Button | WE (heart) OUR VOLUNTEERS |
| Image Description | Blue text and a red heart on a white background |
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| Additional Information | A volunteer is someone who gives their time to complete a task or series of ongoing activities for free. The "I love" and "I heart" logos have become iconic in pop-culture and have been imitated in many forms around the world. The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. Have info on this button? Contact us here. |
| Catalog ID | IL0026 |