Black text and a red heart on a white background
I ♥ ORDERS , POWERLINE , 7792
The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
The logo has become iconic in pop-culture and has been imitated in many forms around the world.
A pinback button is a badge with a picture, phrase, or both, that is fashioned onto a person's clothing as a statement piece.