Black and white photograph of Pat Nixon's face on blue and white background, with red text on the bottom with a white background.
Vice President Richard Nixon ran for President of the United States in the 1960 election against Senator John F. Kennedy. Nixon's wife, Pat, was featured prominently in the campaign. In fact, an entire advertising campaign was built around the slogan "Pat for First Lady." Nixon conceded the election to Kennedy, although the race was very close. There were allegations of voter fraud, and though Pat urged her husband to demand a recount of votes, Nixon declined.