|Text on Button||WENDY'S OUR PICK-UP WINDOW'S NOW OPEN LATE|
White text in the shape of the moon on a dark blue background with white dots as night stars and yellow text at the bottom
In the mid-1980’s, the American fast food chain Wendy’s ran an advertising campaign promoting later hours at some drive-thru pick-up windows. Wendy’s was established in Columbus, OH in 1969 by entrepreneur Dave Thomas. In 1971, it became the first fast food restaurant to equip its pick-up window with a dedicated grill, which is now the industry standard. By 1981, Wendy’s had more than 1,800 restaurants. The pick-up window is credited as a major factor in the company's success and rapid expansion.