Illustration of the head and shoulders of a man with red text above and below on a white background.
Puffed Wheat and Rice
SHOT FROM GUNS
In the 1950s, the Quaker Oats Company released a series of twenty pinback buttons in marked boxes of Puffed Wheat & Rice cereal. The buttons depicted different celebrities at the time and were each labeled with the phrase "A Paramount Star" on the bottom. This button features William Holden, an American actor who was considered one of the most popular actors of his generation. Holden starred in numerous films, including Network, Casino Royale, and Stalag 17, the last of which earned Holden the Academy Award for Outstanding Lead Actor. Holden continued to be a popular figure in Hollywood up until his death in 1981.