Blue illustration of a smiley face with red bubble text above and below on a white background
"Winter smiles in Wonderland" was the slogan chosen for the 1972 Wintersköl, held in Apsen, Colorado. Wintersköl began in 1951 and has continued as an annual toast to winter and Aspen's unique lifestyle. Now, the four day festival includes a canine fashion show, concerts, and film screenings. Each year, a contest is held to determine the slogan for the next year's event.
Source: Aspen Chamber Resort Association, Inc. (n.d.) Wintersköl. Retrieved from https://www.aspenchamber.org/event-calendar/wintersk%C3%B6l%E2%84%A2-0.