WMCA Junior Smith

Encircled photograph of a man next to a radio microphone with the letters WMCA on it with a white outer edge with brown text in it.

Radio station WMCA began AM broadcasting in NYC around 1925. Typical programming of the day included music news, drama and variety shows, promotions and, of course, advertising. The radio, considered by some as the Internet of the 30s, was an important communication tool in America. In 1930 forty percent of all households owned one - by 1940 that number more than doubled.