White text and gold accent lines on black background.
Bohemia launched in 1905, becoming Mexico’s first premium beer. The name was inspired by the region on the Czech Republic, Bohemia, which served as a hub of industry around this time period. In 2016, Elmwood Brand Design rebranded Bohemia’s label and logo to maintain relevance in a changing society and to catch the eye of newer generations. The angle of the bottle label remained the same, but the font of the text and the Emperor figure were both altered to both make the appearance more modern while maintaining the core of the original design.