Batty Buttons were a set of 24 one piece buttons released by the Topps company in 1973. The buttons came in a "wax pack" (like trading cards) and sold from a counter box. The back of the wax pack has a checklist for completists. Buttons #1-16 have a funny saying and/or drawing. #17-24 have a b/w photo of a Universal Pictures monster with a funny saying.
The photo is of Lon Chaney Jr. from the 1944 Universal Picture "The Mummy's Ghost".