Whitehead & Hoag J.C.L. button

I have this button that is made by whitehead & hoag ,that I am looking for information on.On the back of the button it has the mfg.`s name and a date of april 14 1896,but no clues to the meaning of the initials on the front of the button.I have added 2 links to get a close up view.I would be very appreciative if you have any information.

Thanks