I Love A.I.P.

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Text on Button I ♥ A.I.P.
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Blue text and a red heart on a white background

Curl Text AIP BX 3737 SIM CA93063
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A.I.P. is likely referring to the American Independent Party, a far-right political party organized on July 8, 1967 at a convention in Bakersfield, California. The AIP was created to support Alabama Governor George C. Wallace in his efforts to run for president in the 1968 presidential election. The goal of the party is to support "limited constitutional government, with emphasis on the rights of the several states to govern their own local affairs and educational systems without federal bureaucratic or court interference." The AIP has had presidential and vice-presidential candidates on the ballot since its inception, however the party officially split in 1976 into the more moderate American Party and highly-conservative Constitution Party. The party faced further leadership strife in 2007.

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Sources

American Independent Party. (n.d.). History of the American Independent Party. http://www.aipca.org/history.html

Catalog ID IL0027

To the Rear March with Bunker

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Text on Button TO THE REAR MARCH with BUNKER
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Blue text on a white background with a red stripe across the center with white text and blue stars underneath

Curl Text copyright '72 T P Inc.
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Archie Bunker is the fictional character from the television show, All in the Family, a 1970s sitcom about Archie (Carroll O’Connor), his wife Judith ( Jean Stapleton), his daughter Gloria (Sally Struthers), and her husband Mike (Rob Reiner) living their everyday life. O’Connor portrayed Archie as a conservative, blue collar father reacting to the world changing around him. This show portrayed the older conservative generation and the younger, more liberal generation interacting together in a lighthearted fashion while presenting political content humorous enough for the audience to enjoy.

In 1972, All in the Family and its cast of characters were promoted with merchandise as a tie-in with the U.S. presidential election of that year. 

Sources

Goldberg, G. (2011). Collectible 70s: a Price Guide to the Polyster Decade. Cincinnati, OH: F W Media.

Winberg, O. (2017). Archie Bunker for President: The Strange Career of a Political Icon in Moynihan’s America. PS: Political Science & Politics, 50(2), 392-396. doi:10.1017/S1049096516002882

Catalog ID EN0318

The Lone Ranger Sunday Herald

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Text on Button THE LONE RANGER SUNDAY HERALD AND EXAMINER HI-YO SILVER
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Illustration of the Lone Ranger on his horse on a red background with an outer white edge and black text

Back Paper / Back Info

GREENDUCK CO. CHICAGO
PAT FEB 13 1817

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On September 11, 1938, the Los Angeles Sunday Herald and Examiner began running a weekly feature of the Lone Ranger in their comic section of the paper. The strip was illustrated by Charles Flanders, written by Ed Kressy, and ran until 1971.

Fran Striker created the Lone Ranger character which first appeared in a 1933 radio show on WXYZ Detroit. The show was an immediate success and soon picked up by other stations including NBC. Although originally created for children, adults made up at least half of the audience. The fictional character, who rode a white horse called Silver, is named the Lone Ranger because he is the only survivor of a group of six Texas Rangers who were ambushed by outlaws. 

Catalog ID EN0315

Meathead for President Stars

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Text on Button Meathead for President
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Blue text on a white stripe across the middle of the button with red above and blue below and white stars

Curl Text Creative House, Chicago 60641
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Rob Reiner (b. 1947), American actor and director played the role of Michael Stivic in the 1970s sit-com All in the Family.  The show was created by Norman Lear and was the most watched television show from 1971-1976, and earned Reiner two Emmy Awards. The Michael Stivic character was a liberal, intellectual son-in-law who lived with his wife and in-laws and continually butted heads with his conservative, crotchety, bigoted father-in-law, portrayed by Carol O’Connor. 

O’Connor dubbed Reiner “Meathead” at their first meeting and told him it meant “dead from the neck up.”  The two characters represented the conflicting social opinions of the time, and continually argued about politics, religion and equal rights.  “Meathead for President” campaign buttons became popular during the 1972 presidential campaign.  After leaving the show, Reiner became a very successful movie director with hits such as The Princess Bride, When Harry Met Sally, A Few Good Men and Stand by Me.

Catalog ID EN0311

Intellectuals for Bunker

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Text on Button Intellectuals fer Bunker Vote Arch in '72
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Blue and white text on a red, white and blue background

Curl Text Creative House, Chicago 60641
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Archie Bunker is the fictitious character played by Carol O’Connor in the 1970s sitcom All in the Family.  Bunker was a WWII veteran, staunch conservative, blue collar worker and sole provider for a family consisting of his wife, Edith, daughter Gloria and her husband, Mike, a full time sociology student and intellectual liberal.  Bunker famously had his own version of blue collar intellectualism, and was prone to philosophizing about the state of the country, and social and religious issues.  Archie’s living room chair, where he is most often depicted in the series, is on permanent collection at the National Museum of American History.  Archie Bunker was best known in the early episodes for his bigotry against nearly every minority and the gruff manner in which he expressed his opinions, especially around his educated son-in-law, who often looked down on Archie’s blue-collar intellectualism.  Later episodes depicted a softening of some of Bunker’s views.

Such was the popularity of the show that both sides of the 1972 presidential election distributed various Archie Bunker campaign buttons and politicians referred to the “Archie Bunker Vote” and discussed how to capture the vote of blue-color conservative Americans.

Catalog ID EN0312

I'm a Dingbat for Bunker Red and White

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Text on Button I'M A DINGBAT FOR BUNKER
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Red and white text on a red and white background with a photograph of Archie Bunker's head in the center and two white stars

Curl Text Creative House, Chicago 60641
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All in the Family was a CBS primetime sitcom that ran from 1971 to 1979. Created by Norman Lear and Bud Yorkin, it showcased family living of the seventies. Played by Carroll O'Connor, Archie Bunker, the show's lead, was a loud and obnoxious bigot who embraced modern day stereotypes of controversial topics such as racism, homosexuality, and religion. This pushed the envelope of discussing these matters more in an open forum, growing the show's popularity, and earning it the title as being one of the greatest U.S. series of all-time.

In 1972, All in the Family and its cast of characters were promoted with merchandise as a tie-in with the U.S. presidential election of that year. "Dingbat" is a reference to Archie's not-so-gentle term of endearment for his wife Edith.

Catalog ID EN0317

Archie Bunker for '72

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Text on Button ARCHIE BUNKER FOR '72! (1872)
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White text on a blue background with red and white stripes on either side

Curl Text Creative House Chicago 60641 copyright '72 T.P. Inc.
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Archie Bunker, as played by Carroll O’Connor, was the lead character on the 1970s hit television show All In the Family. The show ran from 1971-1979 and redefined how social issues could be incorporated in entertainment. Because it combined comedy with dramatic real-life issues, the show has become known as one of the greatest television shows of all time. The show, and its actors, received numerous awards including several Emmy’s. Culturally the show impacted many aspects of society. Dozens of modern television shows have made reference to the show. The chairs that were used by the main characters, Archie and Edith Bunker, are even owned and on display at the Smithsonian Museum.

In 1972, All in the Family and its cast of characters were promoted with merchandise as a tie-in with the U.S. presidential election of that year. 

Catalog ID EN0320

Archie Bunker Tells It

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Text on Button ARCHIE BUNKER TELLS IT LIKE IT WAS!
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Blue text on a white background with red circle underneath with white text on it

Curl Text Creative House, Chicago 60641
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The patriarchal figure in the 1970s television series All in the Family was Archie Bunker, played by Carol O’Connor, who never missed an opportunity to espouse the good old days and why he believed the country was going down the tubes.  Bunker believed the past attitudes towards race, religion, gender and politics should have held firm and continually argued with his liberal son-in-law, Mike, against progressive ideas.  “Those were the days” the opening and closing theme song of the show sung by Bunker and his wife Edith included lines lamenting the way it was -  “Didn’t need no welfare state, everybody pulled his weight,” and “you knew who you were then, girls were girls and men were men.”

In 1972, All in the Family and its cast of characters were promoted with merchandise as a tie-in with the U.S. presidential election of that year. 

Catalog ID EN0316

United Steelworkers Dues Paid

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Text on Button UNITED STEELWORKERS DUES PAID BY CHECK OFF USA 1953 CIO OF AMERICA
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White text on a red white and blue background with two blue stars

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union bugs

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The United Steelworker of America (USW) is one of the best known and largest unions in the U.S. In 1942, the Amalgamated Association of Iron, Steel, and Tin Workers met with the Steel Workers Organization Committee in order to form a new unified union of Steelworkers, and USW was born. In 1944, this was expanded to include the Aluminum Workers of America as well as other metal-related workers joined. In 1952, the first president of the USW, Phillip Murray, passed away. In 1953, David McDonald became the president of USW. In 2008, USW merged with Unite the Union of the United Kingdom an Ireland to create the first Trans-Atlantic union since the mid-1930's. Today, the union has nearly a million members, is very active politically, has dramatically expanded the base that it represents and shows no signs of slowing down.

Dues paid by 'check off,' means that the monthly membership fees paid by unions members are simply taken directly from their pay check.

Catalog ID CL0391

International Association of Machinists 1888

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Text on Button INT'L ASS'N OF MACHINISTS ORG. 1888 A OF M
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White text on an outer red background with an illustration in the center of blue, white and red shapes with tools on top

Curl Text BASTIAN BROS. CO. ROCHESTER, N.Y.
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In 1888, Thomas Talbot, a machinist in one of Atlanta, Georgia’s railway yards organized 18 of his fellow workers together and voted to form a trade union.  At the time, machinists earned 20-25 cents an hour for a ten-hour day.  Because it was formed in an era where employers were hostile to organized labor, the Order met in secret for several years.  However, during this time “boomers” who were men that traveled the railway lines looking for work, spread the word about the union and soon there were 189 lodges organized. Over the next century the union numbers continued to grow and the organization became affiliated with the International Metalworkers Federation.  Today, the membership numbers over 800,000.

Catalog ID CL0387