Orange and black "tiger stripes"  with black band in the middle. White text reads "I'm Bold!" in the middle of the black band. 

Created for Chicago radio station, WCFL circa 1965. It was owned by the Chicago Federation of Labor. and strived to be the "voice of Labor" in Chicago. They had a campaign trying to  " One of the station's first promotions was the "Bold" campaign-describing itself as a bold, new way of presenting today's music and its listeners (who wore "I'm Bold!" buttons) as bold enough to want a change."

White button with blue text andan image of the zodiac symbol for carpricorns.

Capricorn is the tenth sign of the Zodiac.  Capricorn is ruled by the planet Saturn. 

White and black text on blue background.

This is a play on words based on the famous axiom on U.S. currency "In God we Trust."

Bright yellow background with black text curling along the bottom half of the button. In the center depicts a female presenting person with their left arm and leg in a cast with a crutch under their right arm.

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Black top text and red Old English style bottom text within quotation marks on green background.

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Black text and illustration on a bright pink background. On the left side of the button features several lines of text, the right side of the button features an illustration of a masculine presenting gymnast and a pommel horse. The gymnast appears to be in the middle of a routine.

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A sketch of a teddy bear leaning then pointing, with thumb up, to the words TEDDY in bold, brown letters. Background is beige, outline of button is brown.

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Black smiley face with arched eyebrows on blue background. 

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Black text and yellow text outlined in black on pink background. 

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White text on black background. 

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